Kelpful self-care products are reminiscent of mermaid lore, deriving their essence directly from the ocean. Picture a skincare routine that is pure, gentle, free of chemicals, environmentally conscious, and straight from the sea! If I’ve learned anything over a decade of trying various skincare products and trends, it’s that simplicity has the longest lasting positive effects on my skin. And get those chemicals out of there! Your skin knows the difference between natural and not, and you may be surprised how well it responds to a product that does not strip it of its natural defenses.

The simple ingredient list in the Kelpful face mask includes magical elements like bentonite clay, kelp, aloe vera, agar agar, oatmeal, sugar, and activated charcoal. Together, they cleanse and hydrate your skin without stripping it of its natural balance. Seaweed contains high levels of hyaluronic acid and collagen, both of which hydrate, strengthen, and increase elasticity—while the powerful algal gels soften your skin and counteract redness.

The Kelpful team hand-gathers seaweed in the Central Coast of California where this resource is abundant, ensuring that our harvesting practice works harmoniously with the natural rhythm of the environment. We believe there is no better way to nourish your skin than to go as natural as possible. Seaweed facemasks, merfolk bath salts, and kelp sugar scrubs are a few of our self-care offerings—each full of vitamins for full-body nourishment and detoxification.

Seaweed is full of flavor and nutrients for the rest your body too, so why stop at facials? We’ve made our brand equally split between food and skincare. Natural seasonings including our seaweed have been compiled by our team and are used by chefs we love. Our herb mixes include, smoky, umami, and spicy sea-salty flavor that can be added to any meal for the amazing taste and essential nutrients they provide.